art direction + design
Based in southern California, primate engages the publishing world, branding initiatives, and curatorial experiences through graphic design under the art direction of brian prince.*
primate pursues clean and compelling work for every client. Dedicated to solid graphic identity and communication support, primate is tenacious and studious in every project. Our process is simple — we surrender to rhythm and embrace intuition. It’s just one reason organizations love partnering with us.
We support numerous organizations directly, but also indirectly along side these great collaborators:
*brian prince, a.k.a. primate
b.1976 Los Angeles, California
For nearly 20 years, Brian has been professionally serving the arts, non-profits, museums, food+beverage, publishing, and ad agencies with award-winning design work. From 2009 to 2016, he conducted a seven-year experiment called PÄS with his wife Kristy, and has been a local arts advocate since 2003. In 2016, he moved the primate design studio into an old hobby shop in Fullerton, California where he shares space with two 80-something year-old retired aerospace engineers and thousands of model kits from the 1990s. His heroes are his two teenage sons because they are the future. Understanding the laws of balance, he draws inspiration from sand dunes, obscure environmental art installations, and downtime in nature.