we recently met with Erin and John of Benchmark FR Clothing and updated their latest broadsheet, which is a fashionable way to share their current fire resistant clothing line rather than printing a hefty catalog. it’s a large newsprint fold-out that can be hung on the wall as well. have a look: we are hoping […]
we did the branding of another Downtown Fullerton Art Walk Anniversary event. this time the theme – High Five Fullerton! have a look at the materials we created:
Rhythm’s Role in Graphic Design by brian prince The purpose of the research in this article is to develop a basis for proving how rhythm is the fifth element of graphic design, and furthermore, the most important element. Topics explored herein include: life’s rhythm and the responsibility of the designer to be in touch with […]
Structuring Rhythm by brian prince Rhythm is everywhere. It’s hard to put it in a box. From brushing our teeth to writing a love note, human life requires rhythm. Rhythm is a looping pattern. It’s a repetitive movement or procedure with uniformed recurrence of a beat, accent, or the like. But not always. In search […]
The Duality of Simple Design by Dan Bendt “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint Exupéry The more I contemplate the concept of simplicity, the more I love and despise it. Don’t we all strive […]
